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Facebook Management Course

Become a Certified Facebook Marketing Expert in 8 Weeks

 


 

Course Overview

This SEO-optimised Facebook Management Course is designed for marketers, entrepreneurs and
social media managers who want to skyrocket engagement, conversions and ROI using proven Facebook strategies.

  • 40+ HD video lessons
  • Hands-on assignments & downloadable templates
  • Private mastermind community
  • Official certificate upon completion

 

Module 1: Facebook Fundamentals & Strategy

Lesson 1.1 – Why Facebook Still Matters

Explore the platform’s latest demographics, algorithm updates and why it remains a growth opportunity in 2025 and beyond.

Lesson 1.2 – Setting SMART Objectives

Define Specific, Measurable, Achievable, Relevant and Time-bound goals that align with business KPIs.

Lesson 1.3 – Audience & Buyer Persona Mapping

Use Facebook Audience Insights, zero-party data and social listening to craft laser-targeted personas.

Module 2: High-Impact Content Creation

Lesson 2.1 – The 4E Framework (Educate, Entertain, Engage, Empower)

Lesson 2.2 – Copywriting for Thumb-Stopping Posts

Lesson 2.3 – Visual Storytelling: Images, Carousels & Reels Facebook visual storytelling example

Lesson 2.4 – Content Calendar & Scheduling Best Practices

Module 3: Facebook Page Optimisation & SEO

Lesson 3.1 – Keyword Research for Social Search

Lesson 3.2 – Crafting an SEO-friendly About Section

Lesson 3.3 – Optimising Tabs, Templates & CTA Buttons

Lesson 3.4 – Local SEO & Facebook Places

Module 4: Community & Reputation Management

Lesson 4.1 – Building a Loyal Community

Lesson 4.2 – Moderation Tools & Crisis Response

Lesson 4.3 – Leveraging Facebook Groups for Authority

Module 5: Facebook Ads Mastery

Lesson 5.1 – Ads Manager Deep Dive

Lesson 5.2 – Crafting High-Converting Ad Creatives

Lesson 5.3 – Pixel & Conversion API Setup

Lesson 5.4 – Retargeting, Lookalikes & CBO Scaling

Module 6: Analytics & Data-Driven Decisions

Lesson 6.1 – Facebook Insights & Creator Studio

Lesson 6.2 – KPI Dashboards & Reporting Templates

Lesson 6.3 – A/B Testing & Incrementality

Module 7: Monetisation & Sales Funnels

Lesson 7.1 – Lead Magnets & Email Integration

Lesson 7.2 – Social Commerce & Meta Shops

Lesson 7.3 – Webinar & Live Launch Strategies

Module 8: Automation, AI & Future Trends

Lesson 8.1 – Chatbots & Messenger Flows

Lesson 8.2 – AI-Powered Creative Tools

Lesson 8.3 – Privacy, Cookies & Future of Targeting

Meet Your Instructors

Instructor Jane Doe – Facebook strategist

 

Jane Doe – 12-year Facebook marketing veteran, ex-Meta partner trainer.
Instructor John Smith – Growth hacker

 

John Smith – Performance marketer who scaled ad spend from $1K to $1M/month.

Frequently Asked Questions

How long do I have access to the course?

You receive lifetime access, including all future updates.

Is there a certificate?

Yes—downloadable, verifiable certificate issued upon successful completion of all quizzes and the capstone project.

Ready to Master Facebook Management?

Join thousands of professionals who have transformed their careers with our Facebook Management Course.

*Facebook™ is a registered trademark of Meta Platforms, Inc. This course is not endorsed by or affiliated with Meta.


Facebook Management Course

Become a Certified Facebook Marketing Expert in 8 Weeks

 


 

Course Overview

This SEO-optimised Facebook Management Course is designed for marketers, entrepreneurs and
social media managers who want to skyrocket engagement, conversions and ROI using proven Facebook strategies.

  • 40+ HD video lessons
  • Hands-on assignments & downloadable templates
  • Private mastermind community
  • Official certificate upon completion

 

Module 1: Facebook Fundamentals & Strategy

Lesson 1.1 – Why Facebook Still Matters

Explore the platform’s latest demographics, algorithm updates and why it remains a growth opportunity in 2025 and beyond.

Lesson 1.2 – Setting SMART Objectives

Define Specific, Measurable, Achievable, Relevant and Time-bound goals that align with business KPIs.

Lesson 1.3 – Audience & Buyer Persona Mapping

Use Facebook Audience Insights, zero-party data and social listening to craft laser-targeted personas.

Module 2: High-Impact Content Creation

Lesson 2.1 – The 4E Framework (Educate, Entertain, Engage, Empower)

Lesson 2.2 – Copywriting for Thumb-Stopping Posts

Lesson 2.3 – Visual Storytelling: Images, Carousels & Reels Facebook visual storytelling example

Lesson 2.4 – Content Calendar & Scheduling Best Practices

Module 3: Facebook Page Optimisation & SEO

Lesson 3.1 – Keyword Research for Social Search

Lesson 3.2 – Crafting an SEO-friendly About Section

Lesson 3.3 – Optimising Tabs, Templates & CTA Buttons

Lesson 3.4 – Local SEO & Facebook Places

Module 4: Community & Reputation Management

Lesson 4.1 – Building a Loyal Community

Lesson 4.2 – Moderation Tools & Crisis Response

Lesson 4.3 – Leveraging Facebook Groups for Authority

Module 5: Facebook Ads Mastery

Lesson 5.1 – Ads Manager Deep Dive

Lesson 5.2 – Crafting High-Converting Ad Creatives

Lesson 5.3 – Pixel & Conversion API Setup

Lesson 5.4 – Retargeting, Lookalikes & CBO Scaling

Module 6: Analytics & Data-Driven Decisions

Lesson 6.1 – Facebook Insights & Creator Studio

Lesson 6.2 – KPI Dashboards & Reporting Templates

Lesson 6.3 – A/B Testing & Incrementality

Module 7: Monetisation & Sales Funnels

Lesson 7.1 – Lead Magnets & Email Integration

Lesson 7.2 – Social Commerce & Meta Shops

Lesson 7.3 – Webinar & Live Launch Strategies

Module 8: Automation, AI & Future Trends

Lesson 8.1 – Chatbots & Messenger Flows

Lesson 8.2 – AI-Powered Creative Tools

Lesson 8.3 – Privacy, Cookies & Future of Targeting

Meet Your Instructors

Instructor Jane Doe – Facebook strategist

 

Jane Doe – 12-year Facebook marketing veteran, ex-Meta partner trainer.
Instructor John Smith – Growth hacker

 

John Smith – Performance marketer who scaled ad spend from $1K to $1M/month.

Frequently Asked Questions

How long do I have access to the course?

You receive lifetime access, including all future updates.

Is there a certificate?

Yes—downloadable, verifiable certificate issued upon successful completion of all quizzes and the capstone project.

Ready to Master Facebook Management?

Join thousands of professionals who have transformed their careers with our Facebook Management Course.

*Facebook™ is a registered trademark of Meta Platforms, Inc. This course is not endorsed by or affiliated with Meta.